In today's fast-paced digital landscape, where countless brands vie for consumer attention, one thing sets successful businesses apart from the rest: a compelling brand story. Your brand story is not just a fancy marketing buzzword; it's a powerful tool that can drive engagement, loyalty, and trust among your audience.
You've got an awesome product or service, but people just aren't buying. What's the deal? Your problem could be with your sales funnel. You may not even have a sales funnel (or maybe you do and it’s getting on people’s nerves). Good marketing is based on a solid, honest plan that won’t drive your customers bonkers. Here’s my take on the four step sales funnel, one that won’t drive people away.
The past couple of months have been life-changing, thanks to COVID-19. In some ways, the changes have been really positive. We’ve spent more time as a family, I’ve gotten to have a lot more quality time at home with my three year old, and I’m learning to lean into going with the flow of things. I’m grateful for the good things.
Print advertising is expensive and most target audiences are online. That said, if your audience is looking at print, you ought to be in it. Making the most of your investment in print advertising starts out with an intentional, purposeful, and well-designed ad. Here are a few fundamentals to get you there. (Bonus - They also apply to digital ad design.)
We did it!
Randi of RS Consulting and I finally launched our first episode of our collaborative podcast, Shepreneur Shoutout. We chat a little about our businesses, reveal our most embarrassing work moments, and give our first Shepreneur Shoutouts. I am so excited that this is now a thing - we’ve been talking about it for months.
“I did the coal walk, Michael. You couldn’t even do that. Maybe I should be your boss.” - Pam Beesly, The Office
Recording the first episode of our collaborative podcast was a coal walk for me, but I’m so glad we did it and I can’t wait to do more!
Listen in here: https://www.spreaker.com/episode/22642800
In today's fast-paced digital landscape, where countless brands vie for consumer attention, one thing sets successful businesses apart from the rest: a compelling brand story. Your brand story is not just a fancy marketing buzzword; it's a powerful tool that can drive engagement, loyalty, and trust among your audience.
My personal motto, battle cry, all-around goal in life has been this for a very long time, “Dream big. Be brave. Show kindness.” Starting my marketing business last year has allowed me to do just that and I couldn’t be more excited to be celebrating my first year!
I started Vivant Ideas in late 2019 having no inkling of what was to come in 2020, but I am so glad I did. This year was weird and sad and even scary sometimes, but I really have to count my blessings. I never would have thought that in a year like this I could grow so much personally and professionally. Like many of you, I’ve been juggling working from home as much as possible and being a mom to child who is currently home with me. There have been challenges, hard times, and learning opportunities (ie. mistakes) made, but for every one of those there have been blessings and good things ten fold.
Thank you to my clients, friends, and family for their trust and support this year. I wouldn’t be typing this happy post right now if it weren’t for all you. From the bottom of my heart, a million thanks.
You've got an awesome product or service, but people just aren't buying. What's the deal? Your problem could be with your sales funnel. You may not even have a sales funnel (or maybe you do and it’s getting on people’s nerves). Good marketing is based on a solid, honest plan that won’t drive your customers bonkers. Here’s my take on the four step sales funnel, one that won’t drive people away.
The past couple of months have been life-changing, thanks to COVID-19. In some ways, the changes have been really positive. We’ve spent more time as a family, I’ve gotten to have a lot more quality time at home with my three year old, and I’m learning to lean into going with the flow of things. I’m grateful for the good things.
Print advertising is expensive and most target audiences are online. That said, if your audience is looking at print, you ought to be in it. Making the most of your investment in print advertising starts out with an intentional, purposeful, and well-designed ad. Here are a few fundamentals to get you there. (Bonus - They also apply to digital ad design.)
We did it!
Randi of RS Consulting and I finally launched our first episode of our collaborative podcast, Shepreneur Shoutout. We chat a little about our businesses, reveal our most embarrassing work moments, and give our first Shepreneur Shoutouts. I am so excited that this is now a thing - we’ve been talking about it for months.
“I did the coal walk, Michael. You couldn’t even do that. Maybe I should be your boss.” - Pam Beesly, The Office
Recording the first episode of our collaborative podcast was a coal walk for me, but I’m so glad we did it and I can’t wait to do more!
Listen in here: https://www.spreaker.com/episode/22642800
